ROAD TO ROLAND-GARROS
For Peugeot, I reimagined the old celebrity-interview-in-a-car concept during Roland-Garros.
The idea: make the car a true star and have her lead the interview, showcasing its character and personality.
All the best ATP and WTA players were interviewed by our talking car. The content was broadcasted to an average 2M viewers on national TV before and after the games. The YT videos of the series were seen 10M+ times.
“Wait, who’s speaking right now?!”
Ana Ivanovic shared with us her relaxation secrets! Ana Ivanovic a partagé avec nous ses secrets de relaxation ! http://youtube.com/RoadtoRolandGarros https://www.facebook.com/roadtorolandgarros http://twitter.com/RoadtoRG https://instagram.com/roadtorolandgarros/ 2015 will definitely be a turning point for Road to Roland-Garros! Are you ready for change?
The interviewer is not human, but the love is real.