EIFFEL POWER
For the UEFA European Championship, we wanted Paris to beat to the rhythm of the fans’ passion.
So we handed over one of France’s most iconic symbols — the Eiffel Tower — and gave supporters the chance to express that passion. With their thumbs.
We transformed the “Vieille Dame” into the biggest billboard on earth, allowing fans from all countries to show their support and light up the monument with their own countries' colors.
