Nike came to me to bring their 2025 CSR goals to life, and along with illustrator Maxime Mouysset, I turned them into an epic graphic novel.
Over 7 episodes, Swoosh – Project 25 follows four Nike employees on a surreal team mission across the brand’s core environmental and social commitments: water, carbon, CSR, waste, and active kids.
We wrote and storyboarded every scene over 8 months of close creative collaboration, blending storytelling, internal comms, and graphic art into a piece that inspired teams across the company.
Agency: Edelman
ECD: Jacob Propossian
Nike Portland: Alex Hausman, Angela Shepherd
