FRENCH BEE
There are more clichés about the French than there are types of French cheese.
To celebrate the launch of French Bee’s new low-cost route from Los Angeles to Paris, I created a campaign that pokes fun at those very clichés.
The second series was a trickier brief: tap into niche Reddit communities like r/shoestring or r/travelhacks to communicate about French Bee in a way that’s adding to the conversation rather than intruding.
