When we talk about soccer stars and cars, we think of luxury and decadence. But the cars that marked them the most often trace back to childhood: driving to practice in a dusty Opel Vectra, going on a holiday trip in a beaten BMW...
For Paris Saint-Germain and Autohero, I imagined and wrote the mini-series “The Dream Garage” to tell unexpected car stories and show PSG players in a new light.
5 episodes with Marco Verratti, Vitinha, Nordi Mukiele, Presnel Kimpembe, and Juan Bernat.
My role: Concept definition, copywriting
Production agency: Etoile Noire