THE BEAUTY OF SILENCE
On mobile, 80% of users watch their videos without sound.
For the launch of the new electric e-golf, we created the first video that takes a different turn whether it is watched with or without the sound and advocated the beauty of silence.
My role: Concept definition, copy for print, digital video, OOH and amplification
Agency: DDB Paris / CD: Jean Weessa
Without the sound, mobile users enjoyed beautiful scenes of sport.
When they turned the sound on, the scenes took a completely different turn.
