Hoka - Jour de Marché
“Jour de Marché” is an insane ultra-endurance challenge imagined by French marathoner Duncan Périllat.
His idea was simple yet outlandish: break a world by running 3,000 km in 30 days. Yes, that’s 100km a day. I came up with the idea of linking France’s iconic farmers’ markets and using them as refueling stops.
As often happens with this kin of challenge, nothing went as planned but the story that emerged was even greater than the performance itself.
Role: Concept, naming, scripts for documentary and trailers
52-min documentary, teasers, social content.
